STR Execution Dashboard — Shelton Properties

Day 1 progress logged · May 10, 2026. Foundational quick wins are in: brand locked, all four listings rewritten and pricing calibrated, email and Instagram set up, amenity audit complete on all four units. Next major in-person work resumes Tuesday after travel. Today's Wins panel below; in-progress items are tagged in the task views.

Today's Wins (May 10, 2026)

Brand locked: Slaughter Pen Stays. Domain slaughterpenstays.com registered at Porkbun for 3 years.
Google Workspace live: ryan@ and casey@slaughterpenstays.com mailboxes plus hello@ Google Group delivering to both.
Instagram handle secured: @slaughterpenstays.
Camellia A listing rebuilt: New title (Slaughter Pen MTB Paradise - Arcade - Sleeps 8), full description rewrite, owner-access disclaimer removed, Simpsons arcade machine surfaced.
Jonquilla A and B listings rewritten: Titles updated, backyard reframed as "private wooded ravine setting," bike amenity language standardized.
Beyond pricing calibrated: Base prices and minimums raised on all four units per the strategic plan.
Listing-level discounts updated: 8% weekly and 27% monthly on all four units (signals mid-term searchers).
Amenity tags audited: All four units brought to 67-69 tags each, up from 48-71 mixed.
Airbnb support escalation: Round 3 escalation sent to Senior Case Manager pushing back on the $25 offer. Awaiting response.
Amenity Verification Checklist drafted: Now embedded in this dashboard (Amenity Walks view) for Casey's Tuesday walkthroughs.

Drafts Ready for Review

0

Listings, emails, messages, copy

Decisions Needed

0

Brand, hosting, hot tub, more

Gating Items

0

Things only you can do

Total Tasks Mapped

0

Across 12 months

What's Next (Tuesday onward, after travel)

(Casey, 3-4 hours total) Walk all four properties using the Amenity Walks view. Tick off each verified amenity and list missing or low items in the per-property notes.
(Ryan, 30 min) Order the bike wash stations and repair stands for Camellia B, Jonquilla A, and Jonquilla B. Cart-ready link list in Drafts Library under "Resources / Equipment."
(Ryan, 30 min) Pull Camellia carrying-cost data from YNAB to confirm the $3,400/month estimate. Drives the unit-level P&L baseline.
(Ryan, 90 min block) Set up Furnished Finder accounts for all four units. Master copy ready in Drafts Library. Suggested rates: $2,500-2,800/mo by unit.
(Ryan, 45 min) Find and contact 3 Bentonville real estate photographers. Outreach email drafted in Drafts Library.
(When Casey finishes walks) Compile her order list. Send to me and I'll batch-research products and pricing.
(Whenever Priyanka responds) Decide whether to accept or escalate the Airbnb support case further.
(Optional this week) Generate logo and basic brand identity (Canva or Fiverr; brief in Drafts Library).

After these items, week-2 work begins: Vrbo setup, supplier outreach starts, QuickBooks signup.

Still Open from Today

Airbnb support case: Round 3 escalation sent to Priyanka pushing back on $25 offer. Awaiting response. See Drafts Library if you need to compose a follow-up.
Hosting: Dashboard ready to deploy. See Deploy Instructions view. Netlify account on shelton8r@gmail.com is the path; should take 60 seconds from a laptop.
Logo / brand identity: Brief drafted in Drafts Library. Generate in Canva or hire on Fiverr ($50-150).
Instagram setup: Handle secured. Need: convert to Business account, profile bio, profile photo, 3-5 placeholder posts before announcing.

Gating Items Queued for Tuesday and Beyond

Amenity walk-throughs: Casey to walk all four properties using the Amenity Walks view in this dashboard. Print or use on iPad.
Order bike wash + repair stand kits: 3 sets needed (Camellia B, Jonquilla A, Jonquilla B). ~$600-1,000 total.
YNAB pull: Confirm Camellia carrying-cost estimate of ~$3,400/month.
Furnished Finder accounts: Sign up all four units. ~$520 in annual fees.
Photographer booking: Reach out to 3 candidates. ~$1,200-2,000 for full reshoot.
Vrbo account: Set up listings for all four units (week 3-4).
QuickBooks signup: Plus tier (~$95/month) for class tracking.
Hospitable signup: Wait until week 7-8 of plan; ~$200-300/month.
EV charger: Decision and contractor quote (one per duplex initially).
Hot tub: Decide at week 18 based on Camellia A relaunch data.

Overall Progress

0%

0 of 0 tasks complete

High Impact Open

0

Priority items not yet done

AI / Automation

0

Tasks Claude can amplify

Est. Total Cost

$0

Budgeted across 12 months

The Plan in One Paragraph

Twelve months of focused execution to grow the four-unit Bentonville STR portfolio from $119,682 in 2025 gross revenue to $150K to $180K, while lifting net income $20K to $35K. Core moves: rebuild Camellia A's listing immediately, add Furnished Finder and Vrbo channels, raise ADRs to match the Slaughter Pen micro-location, build a direct-booking site under one umbrella brand, instrument repeat-booking infrastructure, and standardize bike amenities across all four units. Heavy use of AI to draft, audit, automate guest messaging, build outreach lists, and remove repetitive manual work.

12-Month Targets

Gross Revenue$150K-$180K

Average ADR$135-$150

Adj. Occupancy78%-83%

Furnished Finder Mix25-40% of nights

Direct Bookings8-15% of revenue

Net Income Lift+$20K-$35K

Three-Persona Strategy

Persona One: Mountain Bikers (the leisure half)

About 75% of Bentonville's mountain bikers come from out of state. They book in groups of 4 to 8 for 4 to 7 night trips around events. They pay premiums for secure bike storage, wash stations, fast WiFi, multiple beds, and recovery features. Highest ADR persona. Books on Airbnb and Vrbo.

Persona Two: Walmart Suppliers and Contractors (the business half)

Vendor reps in for week-long meetings; consultants and contractors on multi-week projects. The 30 to 120 night corporate housing sweet spot is where the highest sustained revenue per booking lives. Pay reliable rates for desks, fast WiFi, full kitchens, in-unit laundry, smart locks, predictable check-in. Books on Furnished Finder, Airbnb monthly, and via company travel coordinators.

Persona Three: Relocating Families (the transitional half)

Walmart's relocation mandate pushes families into Bentonville for 30 to 90 day windows during home shopping. Same practical needs as suppliers plus child-friendly amenities. Books on Airbnb monthly stays, Furnished Finder, real estate referrals.

2025 Performance Baseline (from Beyond Pricing export)

Camellia A (10 pedal-strokes)$28,862 · 67% occ · -20% YoY

Camellia B (MTB Paradise)$33,409 · 87% occ · +802% YoY

Jonquilla A (Seconds from SP)$26,579 · 71% occ · +224% YoY

Jonquilla B (Cul-de-sac retreat)$30,832 · 80% occ · +4% YoY

Total$119,682 · 76% avg occ

Where Claude amplifies execution. Each task in the plan is tagged with one or more automation levers. Click a category to filter tasks by that lever. The numbers tell you where the leverage is.

All Automation Tasks

Claude Cowork

Claude Code

MCP / Connected Tool

Claude (drafting)

Monthly Operating KPIs

Pull these the first week of every month. Compare against target and last month. Sourced from Beyond Pricing CSV exports today; from QuickBooks once that's live.

KPI	Target	Why It Matters
RevPAN by unit	$100+	Composite of pricing and occupancy. Best single number to watch.
ADR by unit	$135+	Pricing health. Lift driven by listing optimization and channel mix.
Adjusted occupancy by unit	78%+	Demand health. Below 70% on any unit triggers a listing audit.
Average length of stay	6+ nights	Indicator of mid-term mix. Higher = lower turnover cost.
Channel split (Airbnb share)	Under 75%	Channel diversification. Reduces platform fee burden.
Direct bookings	8%+ of revenue	Brand and repeat strength. Highest-margin channel.
Furnished Finder inquiries	8+ per unit per month	Mid-term pipeline health.
Repeat booking rate	15%+	Customer retention. Compounding margin advantage.
Net income per unit	Over $1,000/month	Sustainability and reinvestment capacity.

All

Open

In Progress

Done

All drafts I prepared overnight. Click any card to expand. Use Copy button to grab the text. Mark approved or needs-edits as you review. State persists in this browser.

All

Listings

Emails

Guest Messages

Website Copy

Operations

Decisions I made on your behalf and gating items requiring you. Each card explains the recommendation, the reasoning, and what to do next.

Casey's amenity walk-through. Print or use on tablet. Walk each property and tick every item that's present, functional, and stocked. Items state persists in this browser. Tap an item to toggle. Use the notes area at the bottom of each property to list anything missing or low so Ryan can order in one batch.

Camellia A

Camellia B

Jonquilla A

Jonquilla B

Tools, accounts, and links you'll need. Bookmark this view. Most setups happen here.

Fastest Path: Netlify Drop (60 seconds, laptop or desktop)

No account needed. Drag-and-drop the dashboard HTML file. Get an instant URL. Each device tracks its own state via localStorage; sync between you and Casey via Export/Import buttons.

Steps

On your laptop, open app.netlify.com/drop in any browser.
Locate STR Execution Dashboard.html in your Short Term Rentals workspace folder (Finder).
Drag the file directly into the drop zone on the Netlify page.
You will see "Deploy succeeded" within about 10 seconds. A URL appears like random-words-12345.netlify.app.
Copy the URL. Share it with Casey. Bookmark on phones.

Optional: Click "Claim this site" to attach the deployment to a free Netlify account so you can update it later (drag-and-drop the new HTML at any time).

From your iPhone or iPad (if no laptop available)

Works in mobile Safari with one extra step.

Make sure STR Execution Dashboard.html is accessible in the Files app (iCloud Drive sync, or AirDrop from your Mac).
In Safari, open app.netlify.com/drop
Tap the drop zone. Safari opens the Files picker.
Navigate to and select the HTML file. Netlify deploys.
Get the URL and bookmark on both phones.

Real shared state: Vercel + Supabase (later, 30 minutes)

Use this once you and Casey want true real-time shared progress instead of per-device localStorage. Free tier of both is sufficient. Setup walkthrough:

Sign up at vercel.com/signup (use GitHub if you have one; create one if not).
Create a GitHub repo called slaughterpen-stays. Drop the dashboard HTML into it as index.html.
In Vercel, import the GitHub repo. You'll get a URL like slaughterpen-stays.vercel.app.
Connect the custom domain app.slaughterpenstays.com in Vercel's domain settings. Update DNS at Porkbun.
Sign up at supabase.com, create a project, send me the URL and anon key. I will patch the HTML to use Supabase for shared state.

Custom Domain (when ready)

Once you're committed to a deployment platform, point a subdomain at it (recommended: app.slaughterpenstays.com). Both Netlify and Vercel support custom domains for free. Update CNAME at Porkbun. 5-minute DNS change.